It was not a horrible commercial. It had meaning and it is true. What is horrible about meaning and truth? More than half of what you eat is because of the farmer. For once there is a commercial with substance and it is deemed "horrible"? Something is wrong.
This was the number one commercial for the super bowl. They said they knew the Midwest would love it but didn't know it would be such a hit everywhere!
The reason it was horrible was because it was dodge... The commercial in itself had a great message... While I was watching it... I was totally for it... I thought it would end up being about supporting organic farming and local farming... truth be told NONE of us, save for a few who actually go out of their way to read the labels and pay extra, support these farmers... I always try my best to support local farming and purchase at farmers markets or organic small farming produce... but most of us get our produce, meat, wheat, from overly commercialized farming that put the men in this commercial out of business... my opinion about this commercial is negative only because i'm seeing it for what it's supposed to be... a dodge advertisement... and i'm sorry but this commercial sorely fails to sell dodge... I get the farmer aspect and yes it has always been about the rugged midwest spirit... most truck commercials try to sing the same note (chevy, ford, etc.) ... but this commercial as an AD failed... even the small product placement in this commercial didn't hold up... it was confusing... and didn't get a point across... it was a poor attempt on dodges part to seem deep/real/sympathetic to the american farmer... but in the end failed to do what it was supposed to... end result... most people end up saying, "what!?" after this commercial...
The Budweiser commercial that tugged on your heartstrings did it right... there was a clear connection... it was all about bud and beer... but showed that the humanity behind them... Clydesdales and Budweiser are one in the same... that commercial was flawless in both concept and delivery... selling a feeling through their product... a strong emotion... brilliant!
Its not whether or not I like the product... its that this commercial doesn't sell dodge, through any kind of relation... its a bad ad... whether it was dodge or anything else...
If you read the reviews or articles about the ad, everyone enjoyed it... but at the end no one knew what the ad was about. When the logo of dodge showed up... we still didn't know what the ad was about. An Ad is supposed to sell us something... this ad didn't sell anything. For example: When chevy or ford do truck commercials they often appeal to the "rancher/farmer" in us by showing off the rugged strength of the truck while it hauls somethings, it shows the adventurous side in us (even if we don't have it) when it goes off roading... it sell us and we think, "yea I want that, i want to feel adventurous, and strong like a farmer."
Or again with the clydesdale commercial it sold this incredible good feeling... which made one think, "man Budweiser is awesome." All because we related to all the emotions the ad evoked...
Even when the ad is not strictly for selling a product, it may be for giving that product a good impression for PR sake... like when an alcohol company shows an ad about not drunk driving... while it may not be selling the product directly... its promoting a good impression on the public. "Smirnoff cares about responsibilty".. or "ATT cares about texting and driving"... all showing and SELLING a good positive image/view on the company thereby making us sympathetic to their products...
The commercial so god made a farmer, stared off great... but somewhere in the middle most people were like.. what is this ad for? Then when the Dodge logo showed up you STILL didn't know exactly what the purpose was... After it said "to the farmer in all of us... it quickly goes to the Dodge logo and ANOTHER saying "GUTS AND GLORY"... Is dodge saying that their trucks will call to the "farmer in you" as their last tagline displayed? Is it saying that Dodge supports local farming? Is it saying that dodge is in partnership with farmers? Will I have Guts and Glory by way of the farming lifestyle that Dodge provides? What was the purpose? Honestly... just ONE minor change would have drastically changed the impact of that commercial if instead of "To the farmer in all us" they instead said, "Supporting our Farms and Farmers" or something to that effect... the message would have shone trough like a mighty beacon.. no confusion... and the image of Dodge would have been uplifted to "WOW Dodge really cares!" Its not until you do internet research (which lets be honest most wont do) that we find out the purpose of the ad is part of a Dodge Ram partnership with the National FFA Organization (formerly the Future Farmers of America)... NO ONE would have caught that... There was no hashtag #supporting farmers or #FFA nothing that explained exactly what the commercials purpose was...
THAT'S why this ad failed... Not because of what message was... not because it was dodge... because of what an ADVERTISEMENT is supposed to be...
Plus... don't get me started on the conflicts this commercial brings... what type of farming does this thing talk about? Ethical, organic? Or commercial industrialized??? I saw plenty of industrial promotions which not only completely demoralize the true farmer, but are inhuman... plus... most of the industrialized farming (even though this promoted a sort of american dream) are run by hispanics in the field though the latter made up nearly half of all hired farmworkers in 2010, according to the U.S. Department of Agriculture. And its focus on family farms struck some viewers as being out of sync with the realities of the modern American food system, which is dominated by industrial agriculture.
@ Yarita - your last comment has shed light on your strong feelings against the farmer commercial. You may call it bad advertisement, one did not know the product the commercial was selling, etc. etc. etc.. The fact of the matter is that your last comment is at the root of why you could not stomach the farmer commercial. Your previous comments on the effectiveness of the advertisement would have held more weight if you would have never added your last entry. BTW, in my mind Budweiser and Clydesdale have no link. I must admit that my thought was, what does this horse (a beautiful one at that) have to do with Budweiser? I did not see the link, but I am not calling the commercial horrible, and I am not a drinker and I am against drinking. Oh well, off to bed.
actually Tia Yara... my final comment was a late revelation I had after watching the commercial again and again...I had not even thought of those things till that final moment I wrote them, which was after I had read an article about those points I last stated...
my stance on why I thought the ad was poorly done is honestly solely and predominately based on my first comments.... the last comment was a passer by notion.... an "oh yea and by the way," idea....
14 comments:
This made an impact - great!
This was a horrible commercial!
It was not a horrible commercial. It had meaning and it is true. What is horrible about meaning and truth? More than half of what you eat is because of the farmer. For once there is a commercial with substance and it is deemed "horrible"? Something is wrong.
This was the number one commercial for the super bowl. They said they knew the Midwest would love it but didn't know it would be such a hit everywhere!
The horrible commercial was that godaddy.com with the girl and guy making out. It was voted worst commercial of the super bowl hahaha
I must agree, that go daddy.com commercial was HORRIBLE!!!
The reason it was horrible was because it was dodge... The commercial in itself had a great message... While I was watching it... I was totally for it... I thought it would end up being about supporting organic farming and local farming... truth be told NONE of us, save for a few who actually go out of their way to read the labels and pay extra, support these farmers... I always try my best to support local farming and purchase at farmers markets or organic small farming produce... but most of us get our produce, meat, wheat, from overly commercialized farming that put the men in this commercial out of business... my opinion about this commercial is negative only because i'm seeing it for what it's supposed to be... a dodge advertisement... and i'm sorry but this commercial sorely fails to sell dodge... I get the farmer aspect and yes it has always been about the rugged midwest spirit... most truck commercials try to sing the same note (chevy, ford, etc.) ... but this commercial as an AD failed... even the small product placement in this commercial didn't hold up... it was confusing... and didn't get a point across... it was a poor attempt on dodges part to seem deep/real/sympathetic to the american farmer... but in the end failed to do what it was supposed to... end result... most people end up saying, "what!?" after this commercial...
The Budweiser commercial that tugged on your heartstrings did it right... there was a clear connection... it was all about bud and beer... but showed that the humanity behind them... Clydesdales and Budweiser are one in the same... that commercial was flawless in both concept and delivery... selling a feeling through their product... a strong emotion... brilliant!
None of that has anything to do with the commercial. You don't like the product. Doesn't mean the commercial was horrible.
Its not whether or not I like the product... its that this commercial doesn't sell dodge, through any kind of relation... its a bad ad... whether it was dodge or anything else...
If you read the reviews or articles about the ad, everyone enjoyed it... but at the end no one knew what the ad was about. When the logo of dodge showed up... we still didn't know what the ad was about. An Ad is supposed to sell us something... this ad didn't sell anything. For example: When chevy or ford do truck commercials they often appeal to the "rancher/farmer" in us by showing off the rugged strength of the truck while it hauls somethings, it shows the adventurous side in us (even if we don't have it) when it goes off roading... it sell us and we think, "yea I want that, i want to feel adventurous, and strong like a farmer."
Or again with the clydesdale commercial it sold this incredible good feeling... which made one think, "man Budweiser is awesome." All because we related to all the emotions the ad evoked...
Even when the ad is not strictly for selling a product, it may be for giving that product a good impression for PR sake... like when an alcohol company shows an ad about not drunk driving... while it may not be selling the product directly... its promoting a good impression on the public. "Smirnoff cares about responsibilty".. or "ATT cares about texting and driving"... all showing and SELLING a good positive image/view on the company thereby making us sympathetic to their products...
The commercial so god made a farmer, stared off great... but somewhere in the middle most people were like.. what is this ad for? Then when the Dodge logo showed up you STILL didn't know exactly what the purpose was... After it said "to the farmer in all of us... it quickly goes to the Dodge logo and ANOTHER saying "GUTS AND GLORY"... Is dodge saying that their trucks will call to the "farmer in you" as their last tagline displayed? Is it saying that Dodge supports local farming? Is it saying that dodge is in partnership with farmers? Will I have Guts and Glory by way of the farming lifestyle that Dodge provides? What was the purpose? Honestly... just ONE minor change would have drastically changed the impact of that commercial if instead of "To the farmer in all us" they instead said, "Supporting our Farms and Farmers" or something to that effect... the message would have shone trough like a mighty beacon.. no confusion... and the image of Dodge would have been uplifted to "WOW Dodge really cares!" Its not until you do internet research (which lets be honest most wont do) that we find out the purpose of the ad is part of a Dodge Ram partnership with the National FFA Organization (formerly the Future Farmers of America)... NO ONE would have caught that... There was no hashtag #supporting farmers or #FFA nothing that explained exactly what the commercials purpose was...
THAT'S why this ad failed... Not because of what message was... not because it was dodge... because of what an ADVERTISEMENT is supposed to be...
Plus... don't get me started on the conflicts this commercial brings... what type of farming does this thing talk about? Ethical, organic? Or commercial industrialized??? I saw plenty of industrial promotions which not only completely demoralize the true farmer, but are inhuman... plus... most of the industrialized farming (even though this promoted a sort of american dream) are run by hispanics in the field though the latter made up nearly half of all hired farmworkers in 2010, according to the U.S. Department of Agriculture.
And its focus on family farms struck some viewers as being out of sync with the realities of the modern American food system, which is dominated by industrial agriculture.
So yea... i mean... there's a lot...
Commercial was dope
@ Yarita - your last comment has shed light on your strong feelings against the farmer commercial. You may call it bad advertisement, one did not know the product the commercial was selling, etc. etc. etc.. The fact of the matter is that your last comment is at the root of why you could not stomach the farmer commercial. Your previous comments on the effectiveness of the advertisement would have held more weight if you would have never added your last entry. BTW, in my mind Budweiser and Clydesdale have no link. I must admit that my thought was, what does this horse (a beautiful one at that) have to do with Budweiser? I did not see the link, but I am not calling the commercial horrible, and I am not a drinker and I am against drinking. Oh well, off to bed.
actually Tia Yara... my final comment was a late revelation I had after watching the commercial again and again...I had not even thought of those things till that final moment I wrote them, which was after I had read an article about those points I last stated...
my stance on why I thought the ad was poorly done is honestly solely and predominately based on my first comments.... the last comment was a passer by notion.... an "oh yea and by the way," idea....
Post a Comment